About_Development History

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Development History

Company Profile

Equipment Display

Development History

Qualification Certification

Application Fields

Startup Phase

Origin and Establishment

The founder of Yushengde Cable Co., Ltd., Cao Zhe, has a family background as the general agent of Jiangsu Jincheng Cable Co., Ltd. After more than 26 years of accumulation, learning, and exploration since 1995, he decided to start his own business. In 2021, they raised funds, found a suitable production site, transitioned from sales to production, and established the current team, thus founding Hebei Yushengde Cable Co., Ltd.

Technology Accumulation and Product Development

Our company focuses on learning and accumulating technology, investing significant energy in product research and development. We introduced some high-end production equipment and technologies and established long-term testing cooperation with local research institutions to jointly carry out technical research and development. At this time, the product variety was relatively limited, and our company initially focused on simpler cable products, with quality and performance continuously explored and improved.

Market Expansion

Due to the company's low visibility, market expansion was challenging. The sales team actively sought clients through participating in industry exhibitions and visiting potential customers, gradually building our customer base. Initially, our clients mainly consisted of small enterprises, local projects, or price-sensitive customers.

Growth Phase

Technology Improvement and Product Diversification

With the continuous development of the company, investment in technology research and development gradually increased, and the technological level improved. We could produce a greater variety and higher quality cable products, such as high-voltage and special cables. The performance and quality of the products have gained market recognition.

Capacity Expansion

To meet the growing market demand, the company began to expand production scale, increase production lines, and purchase advanced production equipment to improve production efficiency and capacity. At the same time, we strengthened raw material procurement management and established long-term stable partnerships with suppliers to ensure a stable supply of raw materials.

Market Development

On the basis of consolidating the local market, we actively expanded into external and even international markets. By establishing sales branches, agents, and other methods, we expanded our sales network. We participated in bidding for medium to large engineering projects, such as those with China Railway Fourth Bureau, China Railway Eighth Bureau, Jiangsu Shenghong Petrochemical, and Honggang Petrochemical. We provided services for peers, processing cable products to solve their production problems, such as for Taifeng Wire Group, Tianma Cable Group, and Yongshang Cable Group, providing broader market space for our company’s development.

Talent Training and Team Building

Recognizing the importance of talent, we began to focus on the training and recruitment of skilled personnel. We hired experienced technical staff, management personnel, and sales talents to establish a professional team. We also strengthened internal training and employee incentive mechanisms to improve employee motivation and team cohesion.

Mature Phase

Technological Innovation and High-end Product Development

In the face of increasingly fierce market competition, the company continuously improves quality and develops cable products with higher voltage ratings, better flame retardant properties, and lower losses to meet the special needs of intelligent grids, rail transit, and new energy sectors.

Corporate Mergers and Strategic Cooperation

To further expand scale and enhance strength, the company may engage in strategic cooperation with other enterprises. Through mergers, we can quickly acquire new technologies, markets, and customer resources; through strategic cooperation, we can achieve complementary advantages, resource sharing, and jointly explore markets.

International Development

We actively expand international markets, exporting products worldwide. We participate in the formulation of international standards to enhance the international competitiveness of our products. We establish overseas production bases, R&D centers, or sales organizations to strengthen communication and cooperation with international customers, achieving international development.

Transformation Phase

Responding to Market Changes

As industry competition intensifies and market demand changes (such as the increasing demand for green and environmentally friendly cables and the emergence of intelligent cables), or under the influence of the macroeconomic environment, the company may face some challenges. At this point, the company needs to adjust its development strategy in a timely manner to respond to market changes.

Technological Upgrades and Industrial Transformation

We are increasing investment in the research and development of new technologies and materials to promote industrial upgrades and transformations. For example, developing new cable materials and adopting intelligent production technologies and management models to improve production efficiency and product quality. At the same time, we expand business areas, venturing into related emerging industries, such as new energy vehicle charging facilities and supporting equipment for smart grids.